Is the Gladiator selling very well?

HDRider

TJ Enthusiast
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May 26, 2022
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Location
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Pricing for the 2022 Jeep Gladiator starts at $35,315 MSRP and goes up to $47,260 fully loaded.
Year
Sales
202277,855
202189,712
202077,542
201940,037
Total285,146
https://carfigures.com/us-market-brand/jeep/gladiator

Pricing for the 2022 Jeep Wrangler starts at $29,725 MSRP and goes up to $40,500 fully loaded.
Year
Sales
2022181,410
2021204,609
2020201,311
2019228,042
2018240,032
2017190,522
2016191,788
2015202,702
https://carfigures.com/us-market-brand/jeep/wrangler


Pricing for the 2022 Ford Ranger starts at $25,500 MSRP and goes up to $39,465 fully loaded.

Year
Sales
202256,987
202194,755
2020101,486
201989,571
https://carfigures.com/us-market-brand/ford/ranger
 
I feel like I see them just as often as Wranglers, but I'm in ground zero pickup truck country.

For a truck though, I'd be more likely to buy a Ranger. My 5 year old just asked me the other day if I wanted a Jeep truck and I explained how I'd rather just have a Jeep and a truck because my Jeep is already good at being a Jeep and I don't want something that's not as good at being a Jeep and also not that great at being a truck.

I wonder why Ranger sales have fallen so sharply.
 
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The Ranger sales drop may be related to the introduction of the Maverick.

Maverick US Sales
Year
Sales
202274,370
202113,258
Total87,628
 
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I’m not sure where you got your numbers from on the pricing of the Wrangler and Gladiators.

I built a Wrangler yesterday on the website and without all the options I was at $68,000 for a four-door Rubicon.
Both the Wrangler and the gladiator can easily top $75,000 fully loaded

I really enjoy my Gladiator, and it fits my needs very well. However, my TJ is much better in some situation. And in some other situations, I feel a four-door Wrangler would be ideal.

I LOVE having a practical truck that I can comfortably travel anywhere across the country in, and run a trail if I want. I have a small lift and 35s and it can do pretty decent stuff.

Anecdotal for sure, but I recently drove from Northern CA to Los Angeles with my kids and saw tons of Gladiators. They sell very well in my area.
 
l see just as many gladiators on the road as I do wranglers, at least here in CO.
 
...

I wonder why Ranger sales have fallen so sharply.

Mainly because the Ranger is built at the same plant as the Bronco and Ford has shifted their production focus to the Bronco.

There are people who have ordered a Bronco on day one and still not received it.

I don't know how well the Gladiator is currently selling but for a while they had $10k+ discounts off MSRP.

The rona pretty much nuked vehicle pricing for everybody though.
 
The sales numbers are actually a lot better than I would have guessed for such a niche vehicle. While I'm not about to go out and buy a gladiator I can certainly see why someone else would.

I really think 35s and a 2" lift is a bare minimum for a gladiator. Stock height and tires just look off to me.
 
O would agree that the Gladiatwr sales were better than expected- but everyone is a way behind the segment leader -Tacoma.

466E1C16-F57D-47B4-BD5C-154993F8EEA0.jpeg
 
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O would agree that the Gladiatwr sales were better than expected- but everyone is a way behind the segment leader -Tacoma.

View attachment 405310

Curious how the new Colorado/Canyon do in this regard. The lack of cab/bed configurations is unfortunate, but I believe they chose what they did for good reason. Seems to be a huge improvement over the current generation.
 
Curious how the new Colorado/Canyon do in this regard. The lack of cab/bed configurations is unfortunate, but I believe they chose what they did for good reason. Seems to be a huge improvement over the current generation.

1678129001827.png
 
In some of those numbers there is supply chain challenges for the last couple of years. example Toyota would focus on its bread and butter truck the Tacoma and not the Tundra-Ford would focus on the F-150 not the ranger..I think you get the drift.

I was looking the Maverick for my daughter about two years ago and one had an engine cover the other did not- I was told that they were seeing this and it was supply chain driven- some items “ if not important“ were being left off to ship out units. On one hand it’s non essential and 5e market was starving for transportation. On the other hand…what else did they leave off. No matter it was 6 months waiting list and my daughters ride was living on borrowed time and engine honey.
 
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The one thing GM/Toyota has over Jeep is also the fleet side. I'm sure someone could find one somewhere but I highly doubt many companies would buy 20 Gladiators to use in a fleet.

In some of those numbers there is supply chain challenges for the last couple of years. example Toyota would focus on its bread and butter truck the Tacoma and not the Tundra-Ford would focus on the F-150 not the ranger..I think you get the drift.

I was looking the Maverick for my daughter about two years ago and one had an engine cover the other did not- I was told that they were seeing this and it was supply chain driven- some items “ if not important“ were being left off to ship out units. On one hand it’s non essential and 5e market was starving for transportation. On the other hand…what else did they leave off. No matter it was 6 months waiting list and my daughters ride was living on borrowed time and engine honey.

Dealers screwing customers with massive "market adjustments" will likely hurt some in the future as well. It seems like most dealers have come back to MSRP now but some are still overcharging for certain models. The Telsa business model is good for this reason imo. I'm sure the Big 3 would love to be able to use the same strategy but I imagine the dealer network is here to stay.
 
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