Busted: 2018 Jeep Wrangler Prototype spotted broken down on the side of the road

Any idea how much $$ they're starting at? Crazy how expensive the new ones are now.

Currently a JKU Rubicon is around 40-42k.

Stupid if you ask me. I'd probably pay somewhere in the low 30s, but 42k is way to much if you ask me.

They sell like hotcakes though, so people must not care.