BoldlyGoing
TJ Addict
Of course they wont know NOW because that is how they are marketed.Your opinion doesn't align with reality. The vast majority of vehicle models are named not numbered.
If you tell most guys you drive a TJ (or any other), they're going to say "a what?".
But plenty of automakers use Alphanumeric model numbers - All the for trucks aside from the Ranger, BMW's entire lineup, Mazda, Mercedes, Tesla , etc etc.
I'd wager it's probably 50/50 names vs number codes.
It wouldn't be confusing at all had they kept the _ J naming convention from jump.