My wife and I will likely buy one of these. It'll probably be the diesel Rubicon.
No way I'd get one with the V6 3.6 Pentastar. I HATE V6 engines, but we'd get the Eco-diesel. The problem with the ED, besides being a V6, which is a MAJOR negative IMO, the emissions will have to be deleted and the Jeep body design limits proper cooling for the diesel. Again this is a bit of an issue, but emissions delete and a tune will likely eliminate all of these issues and the for those of you wary about new diesels, you should be, because the emissions equipment is a nightmare. They plague us at work, but I might add that even the emissions items on the gas engines are leading to lower engine life compared to maybe a decade prior.
I might add that the new transmissions and their controls are another negative of a lot of new vehicles. I think the biggest lie from the OEMs are the fluid change intervals. Often comparing temperature and fluid degradation charts from the fluid manufacturers and comparing that to the operating temperatures you'll find there's a disconnect between the 2 and often the OEM is using a lower temperature chart to make recommendations and this is leading to a lot of transmission issues across the board. Typically the OEM will get you out of warranty without issues, but just barely. I'm not certain that the new transmissions might need to be flushed every 30k miles to be safe, but I wouldn't go more than 50k miles for normal driving or risk some damage.
I hated the Gladiator at first, but after parking next to one in our Tacoma T/X Baja, I like them a bit more, because it's so similar to the the Tacoma, which we like a lot besides the lack of torque, poor fuel economy and crappy transmission (this may be Hiluxed in the future).
This will mostly be my wife's truck at some point and it probably won't see many miles, but I'll end up towing a bit over the rated value and more similar to the Ram 1500 on occasions and at some point I may swap out the rear axle, but likely not until I have an issue. My Ram 2500 will do most of our towing, but I want something that will handle our 6,000 lb camper and I need to tow about 7,000 lbs intermittently throughout the year but my Ram 2500 with 350k mi is starting to show its wear, besides the engine and transmission which may as well be brand new and I need something that can handle a few of the common duties I need during minor repairs.
A truck is pretty much a must for me at this point and a 4 door is practically a must have and I love Jeeps too. Having the option to get 30 MPG out a truck I can tow with is pretty nice too, because it'll also make some of our family trips and my work trips a bit easier too. We are going to wait for the market to calm down a bit before we get one and I plan to get one with under 50k miles to be relatively safe that the transmission hasn't been damaged.