Any rule of thumb for white letter direction on tires?

You are going crazy, but I'd say no to the blacked out D window wheels. The Quadratec Rubicon Express in Gunmental are better. Yours actually looks good with the white letters out, but I think better with them in, plus if you get them dirty or scrape them on the rocks they won't look too good anymore. Stop the OCD. I'm here to help.

need TJ intervention
 
I got new 35” BFG KM3’s and they don’t freaking have white letters on either side. Sucks, I really would like the white out, with my black Tj.

And Bryan Adams wouldn’t be my choice of 80’s music, ha. He ain’t bad, but I saw Metallica twice in the 80’s.

I do like the all black, like AcDC or the Metallica Black Album, ha

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That is such a clean Jeep man! Really looks good. With you and @Woodrow, I'm really liking the army green Jeeps with the black tops.

Someday, I’ll have my tub off for something and then I’ll get a fresh coat of the same color😁
 
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obviously truly up to the owner, but when i had my gloss black D-windows on and STT PRO white letters out, it seemed right. I'm not going over rocks, so the worry of tearing up the white letters isn't an issue. Also be nice not to have to clean them all the time. I'm slightly old school, but aren't we all.
When I switched to Quadratec's Rubicon wheels in Gunmetal Gray, it seems white letters out draws the eyes not on the jeep, but the wheels. I'm getting two new STT Pros mounted tomorrow to replace my separated belt issue and cupped tire and may swap to white letters in this go round.
Also seems that the color of jeeps/hardtops play a factor too. Couldn't find many Moss Green's with gunmetal except 2nd to last with top off. Most are either chrome or black or are a different color jeep all together. I'll change my username to "indecisiveTJ" soon.
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I prefer black out, but your rig pulls off the white nicer than 99% I’ve seen.
 
Why in the world are these boys not looking at the forum Handbook, the members’ friend.

It covers raised white letters, both block letters and outlined letters, with seperate protocols for standard and metric sizes.

Don’t forget, not doing the spare the same is a class 3 violation.

What about red lettering with a matching spare?

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i always prefer letters out on any vehicle with a classic look - smaller wheels and more tire, too. muscle cars, old trucks, shagging wagon 70's vans, etc. The TJ's timeless appearance falls right in that category.

Letters out, man!!!
 
At 63, Bryan Adams is more like a Pop-Its than a firecracker now. ;)

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There is a meme somewhere that says the summer of 2069 is closer than the summer of 1969.

He is actually still an A list artist, back on tour this year. Sounds better than ever.

I noticed last night 2 bands are having a 50th anniversary tour- We’re going to see somebody die on stage one day.