I've been putting this together detailing section width, OD, weight, etc for a number of 35" tire options.
BFG's tend to be smaller at full load pressure and not supporting a vehicle, sure, but how that translates to actual rolling diameter is going to bring sidewall stiffness into play and it's better found through revs per mile. Unfortunately some tire manufacturers don't publish that, but among the ones that do, the difference isn't big enough for me to worry about. Take Goodyear MTRs at 598 and BFG KM3s at 602, you're talking about all of 1/8" of a difference in hub height. The Grabber X3, supposedly a true 35 manages to sneak another 1/4" in there, is probably a fine tire but no one is claiming it as the best 35" tire in the universe because it gets your pumpkin 1/8" farther from the ground at 35psi.
The Falken is a bit of an oddball at 617 which does actually lose a half an inch despite having the same inflated, unloaded diameter as the KM3.
And this still doesn't address the actual rolling radius that we get at 10psi. I would bet there's significantly more variability there and there's not a good way to tell without buying a dozen different tires to mount on the same rig and measure.