They already own the Jeep top market basically. If you have a jeep,you know who they are and what they do.
Is a Carhartt label In the middle of your seat pants? No. There is a lot of thought put into where those go, and how they are made.
That is tacky, badly placed and way too loud. On the highest end of automotive fabric top material.
A small nickel or brass oval on one sail, the words Bestop embroidered in just above the front of the door at the window, there are dozens of ways to have done that more tastefully.
They need
@jscherb to help them.
Fail. Given they are the only company that makes a Twill Jeep top...maybe the top speaks louder as well.