How are those of you who claim BFG's "run small" measuring your tires?
If from the top of the tire to the ground when inflated, mounted on the vehicle, and on the ground your measurement will be inaccurate
If from the hub to the ground then multiplied x2 your measurement will be also be inaccurate.
If measured horizontally at the hub with the tire mounted, inflated and on the ground your measurement will still differ from published tire sizes, but less so than the other methods.
The industry standard is to measure with the tire mounted, inflated and off the ground with no load. One can measure the diameter, multiply the radius x2, or better yet measure the circumference then divide by 3.14
When you have measured the same way as the industry standard then you can come back and state with some authority that BFG's "run small." Until then you are just reporting your own measuring discrepancies.
Also, tire manufacturers never claim that their 33's are exactly 33" in diameter when mounted and inflated, or that 35's are 35", 37's are 37", etc.
Industry standard actual sizes compared to sidewall markings:
33x12.50R15 - 33" (+/- 0.50")
35x12.50R15 - 35" (+/- 0.50")
285/75R16 ("metric 33") - 32.8"
315/75R16 ("metric 35") - 34.6"
BFG published diameters for KM3's:
33x12.50R15-C - 32.5" when inflated to 35 psi on a 10" rim
35x12.50R15-C - 34.5" when inflated to 35 psi on a 10" rim
285/75R16-E ("metric 33") - 32.8" when inflated to 80 psi on a 8" rim
315/75R16-E ("metric 35") - 34.6" when inflated to 65 psi on a 8.5" rim.
Goodyear published diameters for the MTR:
33x12.50R15-C - 32.8" when inflated to 35 psi on a 10" rim
35x12.50R15-C - 34.8" when inflated to 35 psi on a 10" rim
285/75R16-E ("metric 33") - 33.1" when inflated to 80 psi on a 8" rim
315/75R16-D ("metric 35") - 34.8" when inflated to 50 psi on a 8.5" rim.
BFG KO3's actually run about the same as the industry standard, not smaller. GY MTR metric sizes actually run slightly larger than the industry standard, and on average about 0.3" larger than the corresponding size BFG KO3 with the same mileage/age, but good luck trying to measure that difference in the real world. After one gets some miles on the tires the differences in the published sizes are relatively meaningless.