That is a gorgeous color, but I would sooner cut off my nose than pay a dealership price for a Jeep. If you know what you're looking for and what red flags to watch for (thanks in large part to the people on this forum) then you can buy private party and save many thousands of dollars.
I think the dealerships are getting greedy. Some of the prices I've seen recently are shocking considering the variables. This jeep is a great example — 19 grand for a 17 year old vehicle with nearly 120k miles? That's nutty.