it's marketing to a different crowd is all.
they seem more about lookin cool than any real function (at least in this point of the build), and there are a lot of folks that are similar. i'd bet 80%^ of all jeep mods are done for appearance purposes, from rims to those fugly grills.
and they were smart enough to warn it's not drive-able like that, which should equate to anyone with common sense they really don't fit.
the need for the product is introduced by increased vehicle weights and /or upgraded large wheels and that's across the market spectrum.
now the issue become is all the extra coin your gonna potentially pull in cover the annoyance of having to answer questions for a tons of guys that only know how to screw things on.
the creams always gonna float and the shits always gonna sink.
i doubt the Co's reputation will be tarnished or diminished in this crowd (O-R community) because you chose to expand your market.
and if you can start a buzz within the 37" wheel, nothing but mall crawler ...i got way to much dam $ to spend crowd. shit you'll sell as many of um as those fugly grills.