It looks nice and clean to me. It seems to nicely balance the white Jeep with the black accents.
I guess some can say there is no need for a sticker since they can already tell it's a Wrangler. But the same could be said for the "Jeep" sticker, or any other vehicle logo for that matter. Some people will know what the vehicle is while others won't.
(This coming from a guy who goes out of his way to avoid stickers or logos of any kind on his Jeep, clothing, etc. I still need to buy a solid black winch cover.)
The bottom line is, IMO, no matter what we're talking about - you'll never please everyone.