Either way you pay. I bought my O3 Rubicon this summer , paid basically 21,000 dollars. I was in disbelief when I was told I'd pay 15-18 plus for one at first .
It was well set up - rock bars, bead lock rims,armor front to back underneath,diff guards
,winch, compressor, cb, tuner,k and n, intake , exhaust system, full size spare with water can ,jack,stereo, lights........and would have cost as much stock since it was low mileage.
Ready for battle....
Well, almost . She had sat up-needed tires, shocks, suspension was shot ...4,000.00 dollars plus later, it's just what I wanted .
Is there a moral? No, just be satisfied , buy one you like , what you can afford, don't strap yourself, leave some money for gas , and most of all, have fun.
I liken these to dirt bikes -I've seen guys buy 1800 dollar bikes and they got 100 dollared to death , and the 4500-5000 they ended up spending would have got em a nice bike.
Best bet is to start with one that's worth the money you pay or mods you do...and keep it kinda quiet if you want to stay married.