All I can equate that too is clickbait. Having a big background in internet marketing, SEO, and web design / development, it's become apparently obvious to me (and I know this from knowing people in the industry) that nowadays people are paid to write content, even if it's terrible content (which this is).
Shit, you remember the days when there were editors and proof readers? I find so many blatantly obvious spelling and grammatical errors in articles these days it almost makes you wonder who wrote it. This is if course because articles are no longer edited, and the position of "editor" is almost nonexistent.
"Journalists" now use Twitter as a primary source of news. Everyone is a "blogger", yet most of these people shouldn't be writing in the first place, as they simply don't have the talent to be a writer.
Anyways, I'm going off on another tangent here, but circling back, I agree 100%. I am not sure what I just read there.