The only parts I sell are brake related with a smattering of offerings in nutserts, and steering. I never recommend them to anyone. I will correct any misinformation about them, but I make it a point to not tell someone they need them.
I don't have to pretend to be knowledgeable, I am. I have a knack for it, I am exceptionally mechanically minded and was gifted with the ability to figure out how to build things and it is easy to be good at something when you enjoy it.
There are ways to find what I say to folks, anyone can use them to see what I recommend. With rare exception, I recommend only a few things. I recommend Mopar sensors, Mopar cooling system parts, OEM soft tops, and keeping weight down on your rig. Outside of those, I don't recommend much at all.
One of my pet peeves and it is a big one for me are members who sign up and reply to discussions with advertisements in the form of recommendations for stuff they sell. It irks me to no end and while I have enjoyed bits of hypocrisy from time to time, I really try to avoid being hypocritical about that one because of how much it bothers me when others do it.
I get consulted often to help folks build their dream rig. I've done many and there again, I don't sell the parts to do it except for the parts I keep in stock which are brake related. (if you do use my brake parts on your build, I install them for free, so I give up the labor as my way of saying thanks)
I never want anyone to walk away from a build with even the slightest hint of a thought growing in the back of their mind that they wound up with any part because it is something I make money on. The only way I can avoid that is don't sell parts, so I don't.
I've been on Jeep related forums since 2000. I joined them to enjoy and participate in discussions about Jeeps, wheeling, and spending time together doing what we really like. I'm more blessed than most because it is something that my wife and I do together. I have spent 100's upon 100's of hours fighting to keep our access to wheeling areas open and doing what I can to encourage others to do the same and supporting any worthy effort to keep them encouraged, engaged, and involved. That involvement is purely due to me and my love of wheeling and hoping that we can maintain the same so others can enjoy what we have.
Along the way, I was able to figure out some parts to make what I do safer, better, and more enjoyable. That only evolved because I enjoyed going out on the trails with my wife in our TJ and found what worked and didn't work and came up with ways to do it, or do it better.
So, there's some smoke and bullshit for you, read it and recognize the truth or don't, it won't change how I do things and how I will continue to do them and trust that I well know that all of it falls well under the rule that we should all keep close. Never explain, your friends don't need it and your non friends won't believe it.