That seems a bit high. I priced it out in Los Angeles (probably one of the higher priced markets) and I did find a place that would do it for $1250. But most were $2500-$3500. And that was for a custom pattern. Not just a plain color. (I wanted mine done in night camo.) I'd keep looking. Wrapping vehicles isn't rocket science. They have kits to do it yourself. Not that I'm suggesting you do it yourself. Just that - don't think this has to cost alot of money because of expertise. It doesn't. Especially on a Jeep. It's not a show car.
I've heard other guys on here getting even cheaper prices for a wrap. Like $750. But they live in more rural areas. You might check further away from you. In less populated areas. I also went to CL. Alot of wrap guys advertise on there.
Personally I'd either go for a wrap job first. Or paint it yourself in a flat color second. If you have any rough edges from the paint or clear coat coming off. Those will show thru. But not badly. It doesn't look like you have any big flakes or anything. Those will show a line. Not sure if paint could cover that. But you could sand it out smooth before painting. Green or black are easy colors to get right. But again, a wrap would look best.
Oldguys Jeep above looks great though. That might be a solid option. I personally wouldn't change colors though. Nothing looks worse than a paint color change that isn't on the inside too IMHO.
Sounds like you have a realistic attitude about it though. If it looks good from 5 to 10ft away you doing good. My paint is scratched up big time. I plan to just use those touch up pens that have paint and clear coat. And hope for the same thing. Good enough from 10ft away is good enough for me and a Jeep.