I bought the heated truck-lites a while back. I too have the reflection artifacts but I quickly began to ignore them. If anything, they line up in front of the jeep to make a "target".
My first attempt at aiming them didn't work out so well. I tried to aim them at a wall using a tape measure.
What actually worked better was going to an abandoned mall near me and driving around and adjusting them again and again. I probably was there for 2 hours, although I also adjusted my spot lights and fog lights.
I have the horizontal cutoff almost level, but not quite. That gives me the most range without blinding oncoming traffic. The high beams are pretty much level, maybe slightly above level.
Remember you don't want intense illumination on the ground directly in front of you, like fog lamps provide. The start of the light should be a ways out, and gradual. Otherwise your night vision will be impaired by the large amount of light reflecting close to the vehicle, and you won't see as well at a distance, which can increase the risk of collisions with moose, deer, cars, etc. Fog lamps shine down low to help you see your lane and to help you in slower conditions.