All those tires, cannot fault the brand names. The cheap ones, two things, they likely mile out sooner, but that just means you get to change up sooner. Cost/mile is likely similar. I bought BFGs 33x950R15s in 2001.... sold my YJ with them in 2011. And kept 1 as a spare.... still use it today. Most depressing thing, after 10 years they were not miled out even tho I wanted to try something new..... Worse than a first wife.
Understand, any all terrain will out mile any mud terrain. I've done it. Bought the MTs cuz they look cool, bought the ATs and seen a 25% increase in life. And never experienced a measurable loss of performance. MTs, if you live in that extreme world, thumbs up. But if yer Wrangler sees more pavement that gumbo.... go the AT route.