Congratulations on your Jeep and the best of luck to you on your build. I would recommend to give a good thought on what you want to achieve with the build before shelling out a bunch of money.
I have many friends that have spend a lot of money on their build and they did not improve the performance of the vehicle.
For example: if you are looking for more flex so you don't loose traction on your open diffs I would suggest getting first off all a set of Sway Bar disconnects, on you Tj you should be getting close to 20" flex and with the Sway Bar off you should get about 27.5", this measurement is lifting one front tire off the ground until the back tire and the other front is just about to lift from the ground, I use a forklift to take this measurement. Keep in mind that if you go to a taller or wider tire than a 31-32"x10.5 the tire will wont fit under the fender and you will have to modify them.
So, if you go to a suspension lift kit for example, always go back to your original performance to check if there was an actual improvement, most often than not, you get a kit installed and you actually loose some flex. Try and keep a record of what you get with stock equipment and always measure the advantages you obtained with the modification. If flex is not what you want to improve that this wont be an issue.
A stock Jeep with just minor mods is a very capable vehicle, there will always be Pros and Cons to any mod, if you go bigger tires you might have to change gears on your diffs to keep the torque up, and you'll need a lift, with the lift your drive lines might need to be mod as well, and you might need stronger half shafts and the roller coaster starts. ..lol
Good luck with the build, Tjs are so much fun to drive and there are so many things you can do to them.