And all Fiat-Chrysler could muster was a spare tire cover and some unnamed swag...damn that's harsh. How about a a "real" thank you for the free publicity? to me this is worth more to them than a stupid Super Bowl commercial. Heck give the guy a 3 year lease on a Jeep for goodness sake.
I think "snow drift" was prolly a little sensationalism on the reporters behalf. The truck was probably stuck on a sheet of ice and the Jeep was able to pull it to where he could get a grip. Still good press for the jeep crowd.