Owner of 20-Year-Old Jeep Wrangler Praised as Hero for Pulling 44-Ton Truck From Snow Drift

I've heard of jeeps pulling out huge vehicles but never understood how it works. How does a 2 ton vehicle pull out a 44 ton vehicle?
 
And all Fiat-Chrysler could muster was a spare tire cover and some unnamed swag...damn that's harsh. How about a a "real" thank you for the free publicity? to me this is worth more to them than a stupid Super Bowl commercial. Heck give the guy a 3 year lease on a Jeep for goodness sake.
 
I think "snow drift" was prolly a little sensationalism on the reporters behalf. The truck was probably stuck on a sheet of ice and the Jeep was able to pull it to where he could get a grip. Still good press for the jeep crowd.
 
old man w jeep.jpg
 
For his part, Blessed seemed to accept the award with the humility you’d expect of a British man who drives an old Wrangler with a soft top during the winter.

I'm not sure if that's a compliment or not?