The mantra of US consumers isn't "I paid more than you did", it is "I paid less than you did and I got the same thing". See, it has a motor, a drum to wind in the line, a place to plug in the controller, it's black, and it bolts to my front bumper. Must be the same, right?
And that about sums it up right there. I can't think of a time that anyone ever bragged about paying more for something.