It never seemed like a brilliantly run business from what I saw posted here. Somebody on here once described it as "a hobby, with a business on the side", which seemed to sum it up pretty well. But it did sell some very highly regarded designs and as a consequence had a strong brand, albeit in a very small niche. On the face of it that makes the way the purchase seems to be playing out very odd, with those respected products seemingly dropped". Now that could be because of the way the designs were acquired, iffor example they were on some form of licensing deal which included a change of control clause that meant the new owners had no continuing rihht to use them. If that were the case the obvious rationale for buying the business would be to exploit the brand equity, but changing the name to Savvy DesignZ seems at odds with getting the most out of that. I imagine the guys at GenRight will be jolly happy with how things seem to be playing out.
Given the direction of travel the hope would be that the new company has lost the rights to those designs and they can be licensed to another company. If they acquired the designs outright but have decided just not to sell them any more, somebody could possibly approach them with a view to buying the rights.
