If it was $37k, knock off $10k and you're in new TJ/LJ MSRP territory with a piss poor 4.0L (horsepower, emissions, other lacking etc) smaller frame, smaller axle housings and guts, cheaper feeling plain interior, less interior room, poor resale value(new Jeep Wranglers are #1 in resale value), smaller brakes, rear drum brakes, smaller wheels, smaller tires, smaller gas tank, less mpg’s, smaller console, no hood insulation, no outside temp guage,no steering wheel radio controls, tire pressure monitors, backup camera, inboard shocks vs outboard shocks, non highline, steel doors, and a steel hood.
Everytime I see someone bitch and moan about the price, I ask; what should the price be and how did you justify that asking price?
But I have a minivan for that stuff.
They could trade the bells and whistles for a better offroad package from the factory. Focus on drivetrain components.
We're looking to replace the minuvan with a Toyota, Hyundai, or Kia Hybrid or PHEV SUV. It's a better value long term as they get 35+ mpg versus the 17-25 of the Jeep. Those three are definately ahead of the Jeep SUVs.
Given what I've put into mine, I wouldn't start with anything that didn't have Rubicon on it. That way I'm not messing with axles when I could be adding lightbars.
I get the impression with a Jeep, the higher the cost, the less likely it is to go offroad. Which defeats the purpose for most here.