I think that even 44k for a brand new JKU Rubicon from the dealer is a bit absurd as well. Soon they're going to be 50k for a brand new one, which is stupid, because that's 1/4 of a house purchase in most cases.
For 70k you could have got the one in the original post
We are looking at a JKU for a second vehicle (family car). Funny because when I look at Craigslist, I see guys asking literally $1000 less for one that is 2 years old than it would cost to buy one brand new. I say to myself, "Why in the hell would I not just pay $1000 more and get one brand new from the dealer, with with the color / options I want?".
A lot of these sellers are just smoking something.