I like their
unobstructed 360' line of sight. And with the top down, other than motorcycles, there are very, very few vehicles with better visibility. I also like that the windshield is flat - some of those long curved windshields feel like they skew and distort visibility.
Amazingly (and stupidly IMHO), Consumer Reports puts the Jeep Wrangler in their category of "Cars with Worst Visibility". I could not disagree more with Consumer Reports on this.
Ease of parking. Partially due to the shorter wheelbase, partially due to being one of the few vehicles IMO that I can actually SEE (not guess) where the rear of my vehicle is, and partially due to the decent turning radius. I can parallel park more easily in places the majority of minivans, trucks and cars cannot. (Honda Fit type cars park even easier).
Deep winter snow parking also means more parking options for the TJ
The feeling of safety I have that I'm
still going to be able to get home no matter how bad the storm (winter) is.
Bolt on/bolt off components. The
Jeep TJ is so easy to modify. Want a new bumper? It's as simple as 6 bolts. My friend's car requires you to remove the front wheel to change the friggen battery!
Easy oil changes. Easy and simple access to the oil filter, and easy to get underneath the Jeep with the wheels on the ground.
Off-road capabilities, endless modification options, Jeep wave and culture (such as this Jeep forum), and a timeless, ruggedly sexy look. (Many vehicle styles do not age well IMO, although some age even better - classic muscle cars).