They're pretty, and look like a nice vehicle that is unmistakenly better than anything the competition is throwing out there at this point. The problem is the same one I remember from the early 90's that Harly Davidson went through when Arnie rode a Fatboy off an overpass. The jokes about the leaky underside and the AMF years stopped and that ruggedness is what became desirable. They then set to refining away what made the OG Harley's great to begin with, while at the same time embellishing the image. Somewhere in that time prices and stocks soared, while the core of its soul dwindled away, forever parting the bike away from the very people who built the culture. Sure that sounds romanticized, and rosy-glassed, but that looks to be the exact place where the heritage of Jeep is going with full force.
Keep your TJ's running. They're the last of a dying breed.