Looking at how the warn is mounted I can see why they are pulling away from the body at the top. The floor pan meets the vertical rocker about 1/3 of the way up. When the sliders hit something, the bottom wants to get pushed in, so it pivots where the floor is and tries to pull the top of the slider outward. There's just a few bolts and washers to resist that pulling force, so that force gets concentrated at those bolts and deforms the sheet metal.
I have an old set of Rock-It-Man sliders and they probably have twice as many mounting bolts as those Warn sliders. They also tie into the torque boxes 6 inches inboard, effectively stopping the "pivot" motion at the floor pan level. They also have a long plate that gets sandwiched on the inside of the tub just below the door which spreads out that pulling force and stops the bolts from trying to pull through the sheet metal.