I think you're right!
Funnest thing ever... Saw a brand new Mercedes G-Wagen driving down the highway this past weekend. It was lifted about 6 inches sitting on 35" tires that were sticking WAY out. Not a scratch on this thing, but it had a brand new red hi-lift jack mounted and displayed proudly on the back, a number of brand new, flawless looking jerry cans, a nice red shovel that looked freshly painted and not a spec of dirt on it, water jugs, a safari rack with all sorts of other stuff on it.
I laughed and said, "No way that guy is doing that for anything other than looks".