Look at it from another perspective, that of the manufacturer. If you can provide a product that sells and is cheaper than the higher priced 4 wheel drive version, has lower insurance premiums, lower overall maintenance and is less complex to work on by almost a third, why not produce and sell it if the demand is there?
In that market, it is just a rugged looking convertible and you can bolt parts onto that doesn't need 4wd, but it still looks like those that do so you can fit in with the rest of the sheep that bought one with 4wd that never take it offroad but still bolt lots of parts onto.
Lots of rental TJs on Hawaii had the front drive shaft removed to keep the idiot tourists from going places they shouldn't. Now the rental places can get a 2wd version and not have to do the maintenance on the T-case and associated bits of the drivetrain, so it's better for them.
Would you rather see a well decked out 2wd or overhear the following conversation?
Wow, that's a nice looking JK, how much do you have in it? Oh, about 70 grand. Really? Where do you go offroad at? Are you kidding me? I've got way too much money in it to take it out and scratch it!!
Jeep did their research and the demand was high enough that they are a very viable product. Especially the 4 door versions and I could easily make the case from my own biased viewpoint that 2wd belongs on the Wrangler as much as 4 doors do. My point of view is if you want a 4 door, go buy a Grand and leave the wheeling to the 2 door versions. Just because you want to take your crotch fruit with you doesn't mean Jeep should screw up the Wrangler.
I don't really feel that way but I could enthusiastically enjoy that discussion and debate the merits thereof.
LMAO @ crotch fruit