What happens when you take a new Ford Bronco on the Rubicon trail?

It’s hard to take too much away, I saw a diesel test mule gladiator with busted axle shaft in Moab. Had seen the Jeep crew on Hells revenge the day before and they were a better roadblock than wheeling crew.
 
Ford will get better about that trip. FCA has it down to a science. Last time I was on the trail, I camped at the trail head. Was awakened by helicopter doing shuttle runs dropping off executives to brand new Jeeps for the ‘Rubicon trek’

Each executive had 4 spotters and photographer that hiked along side the length of the trail to ensure the Jeeps made it to the other side. Finally arrived at The Springs after nightfall (8 or 9 at night) I imagine the published photos were hand selected.
 
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Ford will get better about that trip. FCA has it down to a science. Last time I was on the trail, I camped at the trail head. Was awakened by helicopter doing shuttle runs dropping off executives to brand new Jeeps for the ‘Rubicon trek’

Each executive had 4 spotters and photographer that hiked along side the length of the trail to ensure the Jeeps made it to the other side. Finally arrived at The Springs after nightfall (8 or 9 at night) I imagine the published photos were hand selected.
It's PR/Marketing - why wouldn't they be?
 
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Each executive had 4 spotters and photographer that hiked along side the length of the trail to ensure the Jeeps made it to the other side. Finally arrived at The Springs after nightfall (8 or 9 at night) I imagine the published photos were hand selected.

Of course the photos were hand selected.

I still remember a lesson from the owner of a local camera store where I worked part-time while a student (when such things still existed). He observed that sometimes the only difference between an competent amateur and a professional is that an amateur shows all of his vacation photos and the professional shows only his best three.

I was impressed. I was lucky if even one of my photos was worth showing to anybody else. :)
 
Ford will get better about that trip. FCA has it down to a science. Last time I was on the trail, I camped at the trail head. Was awakened by helicopter doing shuttle runs dropping off executives to brand new Jeeps for the ‘Rubicon trek’

Each executive had 4 spotters and photographer that hiked along side the length of the trail to ensure the Jeeps made it to the other side. Finally arrived at The Springs after nightfall (8 or 9 at night) I imagine the published photos were hand selected.
According to the the guys at TFL Ford hired the same guys to spot for them that help on Jeepers Jamboree and the same crew that leads the factory jeep vehicles down the trail. During the video, they mentioned that they recognized many of the spotters from their Jeep sponsored Gladiator run they did a year or so ago.

Also, the photo of that they have with the JL missing a fender is at the very beginning of the trail on the granite slabs. Unless they intentionally hit something that jeep began the trial without a flare.

2021-ford-bronco-rubicon-trail-4-jpeg-jpg.jpg


Another interesting note was they mentioned was that when jeep brings press onto the trail they keep the tires inflated to highway pressure just like it appears the Broncos were on. I'm sure they have decided it's better to have the ground clearance than the extra grip.

While I'm not in the market for a JL or a Bronco I hope Ford will push Jeep to develop a better product. Prehaps 35's and a 2-inch lift from the factory or optional lockers on a sport.

@Zorba will be happy to hear the Bronco base comes equipped with; Power windows, an 8" touchscreen display, push-button start, A/C, and proximity entree. I'm sure he is running to his local dealer now.
 
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I would love to see the 2 door JL at this same spot. From the photo, it looks like a minor ledge but the rear arm is already contacting the rocks.
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Let's be fair. How many stock Jeeps probably looked the same during testing?

https://www.motortrend.com/cars/jeep/wrangler/2018/2018-jeep-wrangler-rubicon-second-drive-review/
"The rest of the trail is composed of mostly dirt and smaller rocks, and given the lack of doors, our bodies—and the Jeep's interior—were breaded in dust. No vehicle was left behind, and almost all of them returned home with no body damage. "

If the bronco had the front bumper corners removed though I would bet they would have looked a lot better after the trail. Prehaps Ford will change that for the production models.
 
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https://www.motortrend.com/cars/jeep/wrangler/2018/2018-jeep-wrangler-rubicon-second-drive-review/
"The rest of the trail is composed of mostly dirt and smaller rocks, and given the lack of doors, our bodies—and the Jeep's interior—were breaded in dust. No vehicle was left behind, and almost all of them returned home with no body damage. "

If the bronco had the front bumper corners removed though I would bet they would have looked a lot better after the trail. Prehaps Ford will change that for the production models.

Don't they test nearly every year model?
 
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Don't they test nearly every year model?
Not sure. Prehaps they just use jeepers jamboree to drive stock vehicles down the trail. When we went last year in September the caretaker at Wentworth Springs was telling us that they had Jeep executives running the trail the prior day. They had them drive halfway in then flew them out on helicopters to their hotel for the night while others drove the jeeps out. Apparently it is cheaper to fly them out than to fly in all the gear to have them spend the night. I think they do the same for the press.
 
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Don't they test nearly every year model?
Yes. This is the trip I was referring too. once everyone at the trail head realized what was going on and the trail tampon that was about to ensue as a result, we raced to pack up and get in front of them. We passed all the Jeeps lined up. One of the employees said they drove the vehicles straight from the lot. There was a wide assortment.
 
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Back in August 2006, I went solo on a JJ. I didn’t know it at that time but, Jeep was introducing their new JK line. They hired a few trail vets to drive two 2 doors, a JKU and a JKUR, down Caddy Hill to the springs. All showroom stock, right down to the street tires. The 4 rigs had execs and press as passengers.
Once they got to the Springs, they were washed and put on display for us. As you would expect, most of the sheet metal was ok but, a quick look underneath showed the vulnerability of the stamped sheet metal skid plates. Tires, wheels, bumpers and rockers were toast.
I packed up and left early Sunday morning before that group made the undoubtedly tow strapped climb up Caddy Hill.
 
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