I loooooove old Jeeps, but the company Jeep itself today isn't something I'm particularly loyal to. Old TJs, YJs and CJs are great old vehicles for driving and I would even consider a JK/JL to an extent if cost wasn't an issue, but I wouldn't even slightly consider the rest of the current modern Jeep fleet, unfortunately.
So, I guess being "loyal" to Jeep depends on how you define Jeep, because the Jeep brand as a whole doesn't necessarily mean a lot to me.