I know my earlier post was a lot about gearing with a little bit of tires thrown in and I'm glad you didn't take my Miata comment as bad.
Anyway, here's couple things to start with for a better ride on the TJ.
Tires:
A) The lower the tire pressure the better it will ride. Too often they are kept somewhere in the 30+ PSI range, heck mine when new were almost 40PSI. About 28 PSI seems to be what many people like on road and you can easily go to half that for off roading.
B) Check if they are load range C tires. That's what you want. Load range D aren't as good and load range E will allow you to haul that lumber.
Shocks:
Should come after the PSI check but before spending money on tires because they are cheaper and they help. From what I've learned on this site Rancho 5000x are the best and we need to stay away from the Rancho 5000 (without the X) which causes a much too harsh a ride on the semi-light weight TJ.
Now a picture of your TJ from 25 feet away at an angle showing the front and a side with some pine trees in the background, similar to the Forest Theme here, would be a nice touch.