A new Jeep idea: a basic Jeep

HDRider

HDRider

TJ Enthusiast
Joined
May 26, 2022
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Arkansas
I am still very new to the Jeep world. I have a 2001 Wrangler Sahara. A nice simple vehicle.

I think we can all agree that the new Wranglers have become luxury vehicles, and there is nothing wrong with that.

I am simply wondering if Jeep is missing a market niche for a capable, but more basic Jeep Wrangler. They could call it the BJ.
 
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HDRider said:
I am still very new to the Jeep world. I have a 2001 Wrangler Sahara. A nice simple vehicle.

I think we can all agree that the new Wranglers have become luxury vehicles, and there is nothing wrong with that.

I am simply wondering if Jeep is missing a market niche for a capable, but more basic Jeep Wrangler. They could call it the BJ.
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I think that's what most of US want, Im not sure it would be a market success. The people that want that, would still buy $10k TJs before buying a $25k...BJ. and that's probably on the low end since the Mahindra Roxor is already close to that without any of the safety and emissions equipment to be street legal.
 
freedom_in_4low said:
I think that's what most of US want, Im not sure it would be a market success. The people that want that, would still buy $10k TJs before buying a $25k...BJ. and that's probably on the low end since the Mahindra Roxor is already close to that without any of the safety and emissions equipment to be street legal.
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Wait, where are these $10k TJs you speak of? Lol
 
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For real though, the ideal 2022 jeep would be a Roxor with coil springs, a quality Bestop soft top and a powertrain suitable to keep up with hwy traffic.
 
HDRider said:
I am still very new to the Jeep world. I have a 2001 Wrangler Sahara. A nice simple vehicle.

I think we can all agree that the new Wranglers have become luxury vehicles, and there is nothing wrong with that.

I am simply wondering if Jeep is missing a market niche for a capable, but more basic Jeep Wrangler. They could call it the BJ.
Click to expand...

It will not sell and FCA/Stellantis knows it. Also CAFE regulations/safety regulations and most the typical population's expectations of new cars means the entry cost of the vehicle will not be as low as you want it to be for a niche vehicle like that.

If you want a basic jeep, buy an old CJ and make it what you want to be. It will take some effort to do it right, but it will be worth it,
 
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Americans are far too effete for something like that to "make it". Luxury vehicles are what sell, basic transportation never really has - or at least not for long.
 
Zorba said:
Americans are far too effete for something like that to "make it". Luxury vehicles are what sell, basic transportation never really has - or at least not for long.
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If new car loans were less of a thing culturally (or more difficult to get, or with higher interest rates), things may be different. I think that plays a bigger role than people being effete.

You make credit easily available and the general population will go nuts. Just look at recent housing market.
 
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psrivats said:
If new car loans were less of a thing culturally (or more difficult to get, or with higher interest rates), things may be different. I think that plays a bigger role than people being effete.
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No doubt. People don't give a damn how much things cost - smartphones and cable bills both prove that.
 
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Zorba said:
No doubt. People don't give a damn how much things cost - smartphones and cable bills both prove that.
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Never have had cable since I don't watch cable TV , so can't comment.

Smartphones, we have discussed before, and I've said all I wanted. I know you will "fight the fight" so I'm going to be quiet.
 
mrblaine said:
You have obviously never tried to sell brakes to anyone.
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The key is turning it into a small monthly payment that they think won't be noticeable in their overall cashflow situation. You just gotta figure out how to remotely disable someone's brake kit when they don't make the payments.
 
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freedom_in_4low said:
The key is turning it into a small monthly payment that they think won't be noticeable in their overall cashflow situation. You just gotta figure out how to remotely disable someone's brake kit when they don't make the payments.
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I wonder how many of us are exactly the opposite. If I can’t buy it outright I won’t buy it.
 
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JMT said:
I wonder how many of us are exactly the opposite. If I can’t buy it outright I won’t buy it.
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I feel like this group mostly doesn't fall in with mainstream society in that way. My cars and phones are bought outright.

The only thing I buy with a subscription model is software, and I've only talked myself into that because it gets me continuous updates.
 
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The SxS market should tell us enough about what people want in a basic off road rig. That isn't what they want.
 
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Zorba said:
I refuse to play that game - Adobe and Microsoft can go pound sand.
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I don't have any Adobe but my video editing software is like $50 a year and it gets updated with new features every few months, and if not for Office 365 I'd have spent just as much but I'd probably still be using Office 2013, which among other things, didn't have a dark theme.
 
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