Did you look at the specs of that NAPA radiator? If so, does that make any sense?
The concept holds water in that both increased tube count and fin enhancement would improve performance to allow for a core thickness reduction, which would then bring the pressure drops (which would have been decreased on the water side and increased on the air side) back toward spec.
The little photo they show to demonstrate fin enhancement is useless because it just shows the fin being narrower due to the reduced tube spacing...actual fin enhancement refers to features formed into the fin to influence air velocity, distribution, and turbulence to improve heat transfer, and can't really be shown without sectioning the fin. My employer offers 3 different fin profiles and they do make a significant impact to performance, but nothing is free - for a given core depth and fin density, a fin that offers more heat transfer will also have more pressure drop. There are also other considerations like how an evaporator might shed water or form frost.
The chart they publish is interesting because it not only shows a performance gain at the same airflow, but also less air pressure drop at a given airflow, which actually implies a compounding gain because applied with the same fan, it will see more airflow AND more performance vs airflow.
My main reservation is what they used as the benchmark "standard core". If it was a legit OEM radiator or something that truly matches it, fantastic. But as we know, basically all the aftermarket radiator suppliers claim to "meet or exceed OEM" and we know from experience that they don't.