I don't know if the lifespan is just that consistent, or if my post-COVID habit of using hand sanitizer after pumping gas and maybe not always waiting for it to completely evaporate before putting my hands on the wheel accelerated it's demise. I have no memory of noticing it at all until about a year ago when it went straight from unnoticed to peeling my hand off the wheel and I've been keeping with the 9-and-3 grip because it's not sticky there like it is at 12:00.