For you young guys, here's a rough chronology of Smittybilt:
Basil "Smitty" Smith lived in Southern California's San Gabriel Valley and had been an avid jeeper since the early 1950's. In 1956, at the urging of Brian Chuchua of Brian Chuchua Jeep in Fullerton, Smitty founded the Chuckawalla Jeep Club. He had been fabricating roll bars and steel bumpers in his garage for friends. Sometime after the Chuckawallas were formed he began selling products to the general public. The company was called Rock-ett Products and if I remember correctly the address was in El Monte. My family lived about 20 miles away and our '54 CJ-3B was equipped with one of Smitty's roll bars which my father had purchased from Hick's Muffler in Pomona CA. Our local jeep club was the Drifters, and although my father was not a member of either the Drifters or the Chuckawallas, we did participate in runs by both clubs. (The '46 Bantam trailer I have now was purchased by my father from a member of the Drifters and had been previously owned by one of the Chuckawallas.) I can't say that I knew Smitty, I was just a kid and he was referred to by all but the adults as "Mr. Smith," but I do remember him from jeep runs in the early 1960's and in particular from my first encounter with the Chuckawallas near Split Mountain in the Anza Borrego Desert State Park. I can vaguely remember Smitty's son, Tom, from those years as well.
I cannot remember when the company was turned over to Tom Smith, or whether Smitty was still alive, but it was after the company incorporated as Smittybilt in 1973. It was Tom who came out with the tubular nerf bars and tubular bumpers that remained popular with CJ owners until the late 1980's. Another popular product was the "Sure Step."
Tom Smith ran Smittybilt for quite some time. Various company profiles suggest that it was his only job during his entire working career. He and Dick Cepek's son, Tom Cepek, were contemporaries. Both were smart enough to recognize the changing international economy and that the real money wasn't going to be made selling products but by selling off the entire company to eager investors in the hot-at-the-time mergers and acquisitions climate. In 1999 the Smith Family Trust sold Smittybilt to Lund Industries for $18 million, a sum that allowed Tom and Smitty's other heirs to retire comfortably. In 2000, Tom Cepek sold his inherited company to Mickey Thompson Tires (which in turn was acquired by Cooper).
By 2001 Smittybilt was being run by former management from Steel Horse Automotive and Trailmaster Products (Lund had acquired controlling interest in Trailmaster Products in 1994, five years prior to its acquisition of Smittybilt, and moved Trailmaster operations from Michigan to a joint facility with Smittybilt shortly after it acquired Smittybilt from the Smith family.) Steel Horse had a reputation for for selling imported accessories of marginal quality; Trailmaster had a reputation for average quality. Smittybilt became unprofitable under the former Steel Horse leadership, as did Trailmaster, and as a result Lund reported to its shareholders almost $34 million in losses through the 3rd Quarter, 2001, and a week later announced its intention to discontinue operations of both subsidiaries and divest both brands.
In September 2002, Lund Industries sold the Smittybilt and Trailmaster product lines to an investment group incorporated as Smittybilt Automotive Group, Inc. and run by the same former executives of Steel Horse Automotive and Trailmaster.
In 2006, Transamerican Auto Parts acquired all stock in Smittybilt Automotive Group, Inc.
In 2016, Transamerican Auto Parts was acquired by the Polaris Corporation for $665 million.
So there you have it, a rough chronology of how over a period of 60 years a one-man operation started in a residential garage grew to a multi-million dollar family-owned corporation that was acquired by Lund, a billion dollar publicly traded corporation, which hired the wrong people to run the subsidiary who ran the brand into the ground thus forcing Lund to sell off the remaining assets to an investment group who in turn sold the company to Transamerican, another family-owned corporation, which was subsequently acquired by Polaris.
Whatever soul Smittybilt had when it was owned by Basil Smith and later by Tom Smith and the Smith Family Trust is long gone. The company is now run by soulless bean counters who wouldn't know a jeep from jello.
The fact that Smittybilt was run for a period of time by former Steel Horse executives should tell you all you need to know about how Smittybilt became known as S*ittybilt. It had nothing to do with anyone named Smith; it had everything to do with the Steel Horse guys importing cheap Chinese junk and slapping Smittybilt decals on it.
As I said before, "friends don't let friends buy S*ittybilt."