My neighbor just came home last week with a 2024 Chevy 3500 High Country, $90,000 truck (They currently don't own anything to tow). I told my wife that I bet a 5th wheel camper shows up in the next 6 months. Last year they bought a 2023 Tahoe High Country, $75,000 vehicle. The year before that he picked up a used 2017 Unlimited Rubicon. No idea how much money they make but holy fuck it blows my mind.