It might be a slightly smaller hummer. I'm not against the Hummer either, in fact a hummer might not be bad with a 6BT/allison for some fun. I'd rather go HumVee though personally.
I like the FJ cruisers, Broncos, etc too. I like them all. However I find trucks to be more useful, but the doors don't come off as easy, which is fun IMO.
Jeeps might be some of the easier SUVs to do basic mods though. Small lifts seem fairly simple. Winches seem easier and cheaper to mount too. I still just have a $50 plate for mounting my winch of the TJ. Doesn't look great, but we've been looking for a mounting solution for my wife's Tacoma and that stuff is pretty pricey.