Beer? Mountain biking? It's the personalty, not the vessel. That's why I'm selling the BMW Z3, never drive it. It's a blast, and I can run up the mountain at 80+ in a 40 (my kid slipped up one night and told my he had it up to 130). Some things are for some people, others are for, well, others.
Take grumpy grills for example...esp neon green ones.