It is extremely scenario dependent, but generally a short wheelbase vehicle requires less tire than a long wheelbase vehicle, typically because of the difference in breakover angle. This is why Gladiators are capable on 37's, but struggle on 33's, whereas a TJ on 33s is extremely capable.
A couple weekends ago I could make it through stuff on my 32's and LSDs that a friend's JKU on 37's and lockers could not. Naturally, he could make it through other things that I could not. It just depends. The hill climbs he could do I still may not be able to do on 35s.
The biggest problem I have personally experienced in the craze for ever larger tires is ruts. Most often when I get stuck offroad, it's deep ruts from large tires. And you can't always straddle them. People often throw huge tires on without lockers, so lots of wheel spin still happens, and a lot of earth removed. Naturally a vehicle with larger tires can go through deeper ruts before dragging diffs.
If you're trying to choose a rig for rock crawling, consider an LJ. Longer than a TJ, shorter than a JKU. I personally think the wheelbase is the sweet spot, as far as factory Jeeps go.