I've been hunting for a good deal for this winch for a while now and finally found one that I wanted to share. They have this type of weekend sale every year-ish for this winch, but don't quote me on it. The Badlands Apex winch is on sale for $479.99 ($509.99 if you don't have their membership card which is $30 for a year). I bought this winch recently when it went on sale for about $600 after tax, but this sale came up so I returned it and hopped on this one. It was worth the original $600 for me, but this sale is even better and I hope this helps someone finally pull the trigger like it did with me. I also heard very good things about this winch from many different sources, it's the only Harbor Freight winch I would trust (I've heard people don't like the others as much due to the cheapness).