Thinking of selling, but not sure how to price it?

Irun

A vicious cycle of doing, undoing, and re-doing!
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Joined
Oct 31, 2019
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8,129
Location
Virginia
Over the last couple years my LJ has seen less and less road/trail time. Part of this has to do with significant life changes, which makes a 2 door not practical for regular use now. As a result, I'm beginning to consider moving to a 4 Door JL, which I know would get more use. Before making the leap, I'd want to sell my LJ, which I've built over the last 7 years to be the Jeep I always wanted.

Having sold modified and stock Jeeps, I know what I'm in for trying to sell one like mine. I also know that tastes are different and some may not like the parts choices, but each part was picked for a reason and no corners were cut. That said, based on the description below, what do you think would be a good place to start in terms of price?

2004 Wrangler LJ with 131K
Automatic
Cruise Control
Full & Half Doors


The Jeep has always been garaged and has zero rust. Here's a breakdown of what's been done:

Interior:
Bartac Front Seat Covers
BedRug Carpet
Upgraded Bluetooth Stereo, Speakers, & Subwoofer
Rockhard Interior Cage
Tuffy Full Subwoofer Console

Drivetrain:
Automatic with B&M Stacked Plate Transmission Cooler and Transmission Temperature Gauge
New Cooling System
New Brake Pads, Calipers & Rotors
New Oil Pump, Rear Main Seal, Valve cover & Oil Pan Gaskets
Dana 44 Disc Brake Rear With 5.13 Gears, Factory Locker, & Superior Axles
Dana 44 Front With 5.13 Gears, Factory Air Locker, Reid Knuckles, Warn Lockout Hubs, & Dutchman Axles
241 RockTrac Transfer Case with Cable Shifter
Advance Adapter RubiCrawler, With Twin Stick Shifter - Provides 4 Crawl Speeds (1:1; 2.72:1, 4:1, & 10.88:1)

Armor:
Savvy Aluminum Gas Tank Skid, Along With a New Bosch Fuel Pump
UCF Aluminum Transfer Case Skid
UCF Aluminum Engine Skid
Metalcloak Full Corner Armor
Metalcloak Rocker Guards
Metalcloak Front & Rear Fenders, With 6" Flares
Nth Degree Rear Differential Skid

Bumpers:
UCF Ultra-High Clearance Steel Front Bumper
Superwinch EPi 9.0 Winch With Synthetic Line
UCF Aluminum Rear Bumper with Tire Carrier

Suspension:
Metalcloak 3.5" Double Adjustable Aluminum Short Arm Lift
Metalcloak Front & Rear Trackbars
Metalcloak 6Pak 13" Travel Shocks
Artec Lower Control Arm Mounts
Currie Correctlync

Wheels & Tires:
Walker Evans Beadlock Wheels
Mickey Thompson MTZ P3 35x12.50R17

Lights:
All Interior Lights, Dash and Overhead, replaced with LED
Headlights, JW Speaker LED

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I would like to hear what people think about value on it. $15k-$17k? You have a lot of money in that. Would the right buyer pay a higher price if that is what they wanted? You might get lucky and find that buyer, or you might not and take a pretty big hit. It shows very clean and if it is that clean under your carpets and all around, you might get a lot more. Maybe over $20K. Hard to say on a very modded TJ like that.
 
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Wow, very clean for a rust belt jeep. I would think it would bring a pretty penny 15-20 range being here and so clean but I am just guessing. Good luck
 
I would expect that to sell for $23k-$25k, which would be a steal. The amount of work that has been done is impressive.
 
Since I'm still a noob, I'm a terrible judge of price when it comes to modded Jeeps. In my area, relatively stock LJs with that mileage usually get listed in the $14-$16k range. Modified ones likes yours I have seen between $18k-$22k, but they don't usually have all quality parts. You obviously won't get back all you spent, but the right buyer will appreciate the parts you've put in and would know why the asking price is the way it is. Others will just see a 16 year old Jeep with 131k miles and try to lowball you.
 
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I'm a sucker. I'll say that right off the top.
I would first do my damndest to find a brother in law or a friend's sister to let it go to. At a slight discount if necessary. Terms being I would get first refusal if they should ever sell it. And if I could not find anybody, absolutely anybody, then I'd try to sell to someone who I will never see again. Never. No chance they will ever be cruising by my gas station, won't happen to bump into them at the Fair. Because I have done what you are thinking of doing. We probably all have. And seeing my ex-vehicle rumble by is 10x harder than finding out my mom was a porn star or my father is a serial killer.
Be sure there is absolutely no way you can hang on to it. You will never be able to really replace it. No guarantee the kids will need braces, or go to college or (in this day and age) get married.
Good luck. It's a crappy decision. In just a few years they won't be needing a carseat and will enjoy climbing in the back. I know. And the CJ7 I sold cause kids need room is one I'll never get back. And even the 4yr old (back then) wishes I still had the CJ.
 
I would like to hear what people think about value on it. $15k-$17k? You have a lot of money in that. Would the right buyer pay a higher price if that is what they wanted? You might get lucky and find that buyer, or you might not and take a pretty big hit. It shows very clean and if it is that clean under your carpets and all around, you might get a lot more. Maybe over $20K. Hard to say on a very modded TJ like that.
Wow. with a super mod and jacked up built like that, you will lose a lot of money. Unless you are short of cash, I say keep it.
 
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My guess is that if you sell that thing, someone on the forum might pick it up for the right price. A nice one like that deserves to stay in the TJ community with someone who will love it the way you do (did).
 
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My guess is that if you sell that thing, someone on the forum might pick it up for the right price. A nice one like that deserves to stay in the TJ community with someone who will love it the way you do (did).

Still just thinking things through now, but yes, I'd definitely rather see it go to someone that would appreciate it. The good news is this build was entirely paid for by the hobby, so I won't feel as bad if/when it gets sold. Part of my original agreement with the wife was that any funds for it would have to be completely covered externally. I stayed true to this by buying, fixing, bulding, and flipping other Jeeps. That said, the cost was then transfered to time rather than money.
 
Still just thinking things through now, but yes, I'd definitely rather see it go to someone that would appreciate it. The good news is this build was entirely paid for by the hobby, so I won't feel as bad if/when it gets sold. Part of my original agreement with the wife was that any funds for it would have to be completely covered externally. I stayed true to this by buying, fixing, bulding, and flipping other Jeeps. That said, the cost was then transfered to time rather than money.

If it's any indication, I managed to sell my substantially built TJ Rubicon for 25k. If you followed my build, you'll know it had the Savvy mid-arm, outboard shock conversion, custom tuned Fox shocks, RubiCrawler, fully built Dana 44 axles, and too much more to even list.

Obviously I took a huge loss, but I think the selling price of 25k gives you an idea at least.

Of course here I am after having sold the TJ, went to a JK Rubicon, then selling the JK, and now I'm wishing I never sold my TJ in the first place (now I'm in the process of looking for another one).

I thought I would like the JK more, and in many ways I did (for instance, it's a much better daily driver). However, all I did was find myself missing the TJ believe it or not!
 
I would like to hear what people think about value on it. $15k-$17k? You have a lot of money in that. Would the right buyer pay a higher price if that is what they wanted? You might get lucky and find that buyer, or you might not and take a pretty big hit. It shows very clean and if it is that clean under your carpets and all around, you might get a lot more. Maybe over $20K. Hard to say on a very modded TJ like that.

There is zero rust in the Jeep. There are a few here that know my OCD when it comes to rust. I can't stand what it does to nice vehicles and fight it to a fault.

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If it's any indication, I managed to sell my substantially built TJ Rubicon for 25k. If you followed my build, you'll know it had the Savvy mid-arm, outboard shock conversion, custom tuned Fox shocks, RubiCrawler, fully built Dana 44 axles, and too much more to even list.

Obviously I took a huge loss, but I think the selling price of 25k gives you an idea at least.

Of course here I am after having sold the TJ, went to a JK Rubicon, then selling the JK, and now I'm wishing I never sold my TJ in the first place (now I'm in the process of looking for another one).

I thought I would like the JK more, and in many ways I did (for instance, it's a much better daily driver). However, all I did was find myself missing the TJ believe it or not!

Been there done that too. I sold my super clean TJ years ago and bought a JKUR. Ran with that for about 2 years and didn't like it. However, this was largely due to the fact that I had the anemic 3.8 coupled with a 42RLE. It looked awesome, but was pathetic off-road. I sold the one pictured to buy the LJ.

FWIW, I did read through your build and you had one item that was next on my list, i.e. the Savvy Mid Arm. Outboarded shocks was another one I've been considering. I know they're a bit gimmicky, but I honestly haven't had any complaints with the MC 6PAK. They have been reliable to date and when I did have an issue MC took care of it without me even asking.

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