My reasons:
1 - Small body, fits between the rocks easier.
2 - The price point is great. I can't justify a $60k JL plus another $10-20k in mods just to go wheel it and smash things up.
3 - The aesthetics are the best of the Jeeps I could afford.
4 - TJs are in the sweet spot of being new enough to be comfortable and keep the wife and kids comfortable while not having too many electronics that will likely fail out on the trail and leave you stranded.
1 - Small body, fits between the rocks easier.
2 - The price point is great. I can't justify a $60k JL plus another $10-20k in mods just to go wheel it and smash things up.
3 - The aesthetics are the best of the Jeeps I could afford.
4 - TJs are in the sweet spot of being new enough to be comfortable and keep the wife and kids comfortable while not having too many electronics that will likely fail out on the trail and leave you stranded.