The picture is actually highly representative of what you can see. There is a "turbulator" of sorts and then the internal fins. Derale is very commonly available if you want to acquire one to dissect. I'm not interested because nothing said by anyone is going to change the fact that they work with zero penalty to the cooling system. I've used them on every build I've done and my folks wheel in JV when they should not be out there. Rubicon in the summer time, Big Bear in the summer time, Moab, Sand Hollow etc. and we just don't have a problem with the high volume high pressure steering pumps over heating.
If we did, everyone on here that knows anything about me knows beyond a shadow of a doubt that I'd find a way to stop the problem and fix it. It is also very common knowledge that it would not be adversely affected by cost. We'll spend whatever it takes to stop problems. Run whatever you like, I'm going to keep solving the problem the same way I have for many years.
For reference, the Setrab trans cooler is one of those. I have a stack of 10-12 trans coolers we tried over the years to get the 42 to behave in our area. The only one I was able to readily acquire, fit into the area, and which actually worked well enough to install even through it is painfully expensive and tedious to do is the Setrab. There is nothing about it I am happy about except the function. It costs too much and is too much work to install but here we are.