Project input or help with a dilemma please
- Thread starter mrblaine
- Start date
xxdabroxx
TJ Addict
I think you'd be better off giving a set to the Trail recon guys as their latest video already has closer to 40k views and all they did was upgrade tailgate hinges.
You've got to look at it as what it costs to get to "X" number of viewers eyes. I haven't priced a BBK but I'm guessing at 3k views you're looking at about $0.50 per view. Not cheap advertising.
Sawstop is a great example of youtube marketing gone wild. If it weren't for them giving nearly every youtube woodworker with more than 50k subscribers a brand new saw they wouldn't be as big as they are now. Now every video those youtubers make has a shiny new sawstop saw in it.
Your brake kits on the other hand won't have the continued views every time they make a video with that Jeep, they will get mentioned once and never be seen again. Now if you had them put a black magic brakes sticker in the windshield it would start to sway the other way again with the continued views in the future.
You've got to look at it as what it costs to get to "X" number of viewers eyes. I haven't priced a BBK but I'm guessing at 3k views you're looking at about $0.50 per view. Not cheap advertising.
Sawstop is a great example of youtube marketing gone wild. If it weren't for them giving nearly every youtube woodworker with more than 50k subscribers a brand new saw they wouldn't be as big as they are now. Now every video those youtubers make has a shiny new sawstop saw in it.
Your brake kits on the other hand won't have the continued views every time they make a video with that Jeep, they will get mentioned once and never be seen again. Now if you had them put a black magic brakes sticker in the windshield it would start to sway the other way again with the continued views in the future.
I'm not a marketing guy either. To me, it comes down to Potential cost (the cost of the kit) vs. how many new people are going to learn about your brakes. Do you happen to know your conversion rate (number of newly introduced consumers to purchasers)? Then, what is the opportunity cost? In other words, if you spent an equivalent amount on some other form of marketing (sale, web upgrade, your own FB page, some other YouTuber like Litebright, etc), would you get more or less "action?" Go with the higher ratio. Its even more beneficial if you can apply the conversion rate.
I do know chicks in yoga pants generate subscriptions. Tanks tops help too! Men and teenage boys are very predicable...
I do know chicks in yoga pants generate subscriptions. Tanks tops help too! Men and teenage boys are very predicable...
OP
Not Directly... But it might equal consumers who are newly introduced to your product which then might convert to money being spent...
If I see something interesting on YouTube, I tend to google it and read reviews to see if it’s something I should add to the wishlist.
Example, I think overclocked installed something from factor 55. I did some Googlefu and read reviews then bought a TRE safety thimble. I didn’t even know I needed one before that video.
xxdabroxx
TJ Addict
I agree. Trail recon would be a much better person to give a brake kit for the TJ build. He has 286k subs and would defiantly talk up the product.
Guess they better contact MrBlaine, I’d like to see them run BMB’s.
As a guy with a strong background in marketing and SEO, some would say “any marketing is good marketing”.
To take a page out of the @jjvw playbook, is any marketing good marketing?
To take a page out of the @jjvw playbook, is any marketing good marketing?
Trail Recon was just like this couple in tye beginning. He stuffed 37's with no lift and even cut part of his body to force them on.
I wonder if @toximus knew that all this time he could have just put his 37s on his rig without all the work and effort he's been through
I'm looking at that build of theirs, and I'm really thinking it would look good with Power Stop brakes, red brake calipers, and cross drilled rotors
Play stupid games, win stupid prizes.
How long have you been waiting to post that one? That's brilliant.
xxdabroxx
TJ Addict
Needs to be red font. Nice try though.
And there needs to be a woman with some cleavage action.
Maybe it's time for me to make a YouTube video for how I can make my TJ pop and spit flames.
The question is, will I get a big brake kit to go along with it?
Needs to be red font. Nice try though.
Apparently it's all about them yoga pants.
Am I supposed to drape them on the hood or hang them off the back like a flag?
If my product was going to be tied to someone else's online campaign... It would be with the caveat that there is a video or link telling how and why to use it, and where to buy it .On one hand you get some free advertising.
On the other hand, you're associated with douche-baggery.
Maybe I'm just being harsh, I haven't had my grits yet
@AndyG, what say you?
Don't depend on them to portray it in the best light ..ideally , if you could bring them to your shop to video the install ....the idea being to further your legendary reputation.
It is an opportunity , but only if it is made into one intentionally and not left to chance.
If anyone wants marketing ideas , follow Jay Abraham...he is on youtube ...he made the product "icy hot"a house hold name. Bought it for 250,000, sold for 13 million. He is extremely good.