Dont forget the tiny detail that we are all part of... The Jeep is also a cult vehicle... The bronco, not yet.
I`m not understating the capabilities (which might or may not be higher than the Jeep) nor how attractive the Bronco is (which is subjective, I personally dont like it).
Jeeps have war stories, amazing adventures, legendary events (Jeep Jamboree) and even a Jeep wave that other vehicles (regardless of their capabilities) simply don`t have. All of this have created the Jeep culture.
If someone makes a decision analysis between the Bronco and the Jeep, yeah, Bronco might win on some aspects, and money wise it might even be a better choice depending on what you value most. But... what is the value of being part of the Jeep community?? Many of us didn`t buy an off road capable vehicle. We bough a Jeep!
HN