Stripping the powder coat was a PITA,
@bobthetj03 suggested using a flap disk which I wish I would have, but I did it over Thanksgiving weekend, and Home Depot was closed, and there was nowhere I could get one, so I went to my local Auto parts store and bought airplane paint stripper, and scraped and scraped and scraped. Then I did as
@Jerry Bransford said earlier. I sanded it smoothish and covered it with about 3 coats of etching primer and 3 coats of hammered black. (Rustoleum) I already had the paint because that is the exact same thing I did with the Dirtworx rear bumper.
I like the Hammered look. It is a little rough kind of like the Gladiator products, but still shines a little like gloss. It isn't just a flat black. I think you can kind of see it on the picture above of my swing out tire carrier.
BTW I bought one of those plastic triggers that hold the spray paint can, and it makes a world of difference.