This is a picture of the fuel pressure regulator. I have yet to replace mine. Because i am lazy and after cycling the key a couple times before i start my jeep it usually starts.
View attachment 47369
That one won't fix the hard to start issue. Trust me...I tried. I believe that is the Filter/pressure regulator. It is the reason that TJ's don't have a return line from the fuel rail. What fails on the TJ's famous "hard to start" issue is a check valve on the pump outlet, which by the service manual, is non-replaceable.
Here...From the service manual.
FUEL PUMP
DESCRIPTION
The electric fuel pump is located inside of the fuel
pump module. A 12 volt, permanent magnet, electric
motor powers the fuel pump. The electric fuel pump
is not a separate, serviceable component.
OPERATION
Voltage to operate the electric pump is supplied
through the fuel pump relay.
Fuel is drawn in through a filter at the bottom of
the module and pushed through the electric motor
gearset to the pump outlet.
Check Valve Operation: The pump outlet con-
tains a one-way check valve to prevent fuel flow back
into the tank and to maintain fuel supply line pres-
sure (engine warm) when pump is not operational. It
is also used to keep the fuel supply line full of gaso-
line when pump is not operational. After the vehicle
has cooled down, fuel pressure may drop to 0 psi
(cold fluid contracts), but liquid gasoline will remain
in fuel supply line between the check valve and fuel
injectors. Fuel pressure that has dropped to 0
psi on a cooled down vehicle (engine off) is a
normal condition. Refer to the Fuel Pressure Leak
Down Test for more information.
The electric fuel pump is not a separate, service-
able component.
FUEL PUMP MODULE
DESCRIPTION
The fuel pump module on all models is installed
into the top of the fuel tank (Fig. 6). The fuel pump
module contains the following components (Fig. 6) or
(Fig. 7):
• A combination fuel filter/fuel pressure regulator
• A separate fuel pick-up filter (strainer)
• An electric fuel pump
• A threaded locknut to retain module to tank
• A gasket between tank flange and module
• Fuel gauge sending unit (fuel level sensor)
• Fuel supply tube (line) connection
The fuel gauge sending unit, pick-up filter and fuel
filter/fuel pressure regulator may be serviced sepa-
rately. If the electrical fuel pump requires service,
the entire fuel pump module must be replaced.