I’m not sure where you got your numbers from on the pricing of the Wrangler and Gladiators.
I built a Wrangler yesterday on the website and without all the options I was at $68,000 for a four-door Rubicon.
Both the Wrangler and the gladiator can easily top $75,000 fully loaded
I really enjoy my Gladiator, and it fits my needs very well. However, my TJ is much better in some situation. And in some other situations, I feel a four-door Wrangler would be ideal.
I LOVE having a practical truck that I can comfortably travel anywhere across the country in, and run a trail if I want. I have a small lift and 35s and it can do pretty decent stuff.
Anecdotal for sure, but I recently drove from Northern CA to Los Angeles with my kids and saw tons of Gladiators. They sell very well in my area.