True, I'm also on 37's. I'm mostly going to swap to them for the extra space between the Tire and "Firewall" side of the fender.Looks are very subjective. I stuck a set on my TJ-6 to see how they looked, took them right back off. No one needs that much gap over their tires.
I have the tub armor on and the step down from the body line on the hood to the fender just doesn't look great to me.